August 13th, 2002

Chairperson's Introductory Remarks:
The Coming "Big Bang" of Content: Why DAM Matters

Peter Garand, VP, Advanced Content Services, Cap Gemini Ernst & Young

Keynote Address: On the DAM Frontline with CNN

Gordon Castle, Senior Vice President, CNN Technology, CNN

CNN is one of the world's largest broadcasters of current news and information. In order to maintain their position at the forefront of media distribution, they have created a central repository for all their content, the construction of which has involved the digitization and indexing of more than 150,000 hours of footage in CNN's existing library. In this session, hear Doug Castle discuss the development and management of a system that is necessary to support production processes in the fast-paced news environment and how he sees processes changing in the future.

Digital Asset Management 101

Gail Gleeson, Digital Media Consultant, BBC Technology
Linda Frazier-Moss, Founder and Principal, Moss Hawkins

Preview the basic terminology and concepts surrounding the burgeoning area of Digital Asset Management (DAM). Explore questions you have relating to:

• Explaining DAM basics: generally accepted concepts and terminologies
• Explaining how this concept continues to expand in the media and entertainment industries
• Understanding the market segments:media asset management, content management, knowledge management, data mining and how they relate to DAM
• Identifying opportunities that can be realized with DAM and why you should be considering investing in it

Benchmarking the ROI for DAM

David Lipsey, Vice President, Media and Entertainment, Artesia

In this session, hear various approaches of making a business case for implementing a DAM system into your organizational structure. Examine "high value assets" from various industries. Discuss an averaged labour optimization profile versus the costs of using a sample vendor. Furthermore, in this session learn about:

• Vendor comparisons: should you be developing your own integrated applications or use a managed service provider?
• Various ROI scenarios
• Business Valuations
• Integrated Models

Case Study: How HBO Has Capitalized on DAM

Carl Hixon, Director, Digital Technologies, HBO
John Larabee, VP Business Development, Agari

Until decision-makers can measure and analyze the complete content supply chain process, they will be hampered in their efforts to realize the full value of their investment in digital asset management systems. In this session, hear how a web services based content middleware is an emerging standard foundation layer that will connect technology, content, metadata and business processes. Furthermore, learn how HBO has been capitalizing on their DAM implementation through the use of middleware and how it is being applied in a customer environment.

The Exciting Possibilities: DAM and the Development of New Business Models

Peter Garand, VP, Advanced Content Services, Cap Gemini Ernst & Young

Learn how different sectors can and will take advantage of DAM in the coming years and the new business models that may emerge in media, entertainment, publishing, film & broadcasting among others. Furthermore, hear about new macro-models and new applications & services that cross industries including e-Learning, wireless services, ITV channels and applications.

Best Practices in the Ad World: Saatchi & Saatchi and Improved Workflow

Eve Asbury, Executive VP/Director, Print and Digital Production, Saatchi & Saatchi (NY)

In this session, hear how Saatchi & Saatchi went through an intense vetting process in order to best determine what DAM solution was right for them. This case study will illustrate concrete solutions on how Saatchi & Saatchi handled change management in workflow and re-use models that are integral to project management. The ability to store completed ads for pick-up and release - an area of specific interest to ad agencies - will also be discussed.

Best Practices Case Study

In this session, hear how one company is focusing on what DAM is helping provide to the company and the customer, without also losing sight of the bottom-line. This case study will illustrate concrete solutions on how this company handled best practices and change management in workflow and re-use models that were integral to project management.

August 14th, 2002

Registration and Continental Breakfast

DAM Vendor Roundtables (Sponsorship Opportunity)

Chairperson's Introductory Remarks

Dany Harrison, Senior Manager, Cap Gemini Ernst & Young

Architectures for Managing Your Digital Assets: Means and Methods for Indexing, Archiving and Locating Your Digital Assets

Moderator:
Dany Harrison, Senior Manager, Cap Gemini Ernst & Young
Panelists:
Todd Eckler, Vice President, North Plains Systems Corp.
Paul Rettig, Director of Digital Media Development, IBM

• How to coordinate the flow of assets through stages from production to distribution
• Strategies and formats for cataloguing and managing asset indexing and archiving media assets in their primary form
• Explanation of how effective cataloguing will aid in resale of existing and re-purposed digital content
• Discussion re-engineering production processes that will lead to more efficient content creation and increase revenues per employee

Archiving Case Study: CTV - Managing Content Delivery In New Media

Chris Strachan, VP Digital Asset Management, Documentum

In this session, hear how Documentum effectively manages CTV's library of video and text-based assets and enables CTV to capture its intellectual property and convert it to indexed content that can be accessed and leveraged throughout the company. CTV's DAM system enables library staff to search, organize, retrieve, and store content in one area, as well as ensures streamline distribution across multiple platforms.

Archiving Case Study: TBA

In this session, hear a case study representing current developments in DAM in one of the advertising, publishing or entertainment communities. Hear how this media company developed archiving processes and streamlined workflow to make digital assets available to a worldwide customer base.

Why Metadata Should Matter to You! Interoperability, Workflow and Metadata Capture

Meg Fisher, Senior Director, Business Development, Digital World Services

• Basics on tracking your company's assets through the use of metadata
• What specific metadata issues do you need to understand to communicate better with your IT department?
• Discussion of emerging standards such as MPEG-7 and SMPTE, AAF, MXF, GXF and why the industry needs a non-proprietary metadata format
• Discussion of issues surrounding interoperability protocols for metadata and inconsistencies in delivery devices (production, distribution and archiving)

The Role of Digital Rights Management

Bill Rosenblatt, President, Giant Steps Media Technology Strategies

Digital rights management is an increasingly necessary component of any media company's strategy for distributing content over digital networks. DRM most commonly refers to B-to-C distribution of content in a controlled manner using encryption technology. But equally important is the management of contractual rights to content as a core component of a media company's digital production capability. In this session, we will explore issues such as:

• What Digital Rights Management is...and what it isn't
• The need for internal management of content rights within a media company
• Anatomy of B-to-C DRM solutions
• Technologies for internal rights and contracts management
• Industry trends and state of the market
• Relevant standards, initiatives and their status

Rights Management Case Study: Rights Management in a Digital Future

Russell P. Reeder, President and CEO, RightsLine, Inc.

If you create, distribute or sell any type of content then you need a rights management system. Learn how some of the largest companies in the world are increasing revenues and decreasing costs while reducing liability when they have not even encoded one asset.

Rights Management Case Study

In this session, hear a case study representing current developments in digital right management for the advertising, publishing or media communities. In these two distinct case studies, we will explore the issues arising in secure delivery of B-to-C content, as well as content owners finding methods of effectively managing their rights portfolios, tracking and decision-making.

B-to-B Content Distribution Business Models

Betsy Fallon, Director of Marketing, Context Media

In this session, investigate how media and entertainment content providers are leveraging their digital assets through distribution deals. Understand the methods of benefiting through the sharing digital content across a network of partners, affiliates, customers and syndicates. Furthermore, help improve partner loyalty and performance, while protecting brand assets.